Across seasonal launches and everyday campaigns, I worked with Poppy and Pout to create playful, performance-driven ad creatives that highlighted the brand’s nostalgic charm and natural formulas. From cozy winter sets to sunny summer drops, each visual was designed to stop the scroll and spark curiosity, while staying true to the brand’s retro-inspired aesthetic and clean beauty values. I also developed motion graphics to bring key products and promos to life across paid ads and social, adding movement and energy to an already eye-catching brand.