For my application, I wanted to showcase my abilities in a more creative way than simply sharing a portfolio. I developed a concept video for Ramp that positioned the card as an essential tool for businesses across multiple scenarios. The ad was structured around five key themes: travel, software, meals, hotels, and marketing. Each scene opened with a question and was paired with a headline that reinforced Ramp’s practical value. To create smooth continuity, I used subtle motion transitions that lifted the Ramp card into each new frame, and concluded with a motion graphic where the elements from every scene were pulled into the card before transitioning to the Ramp logo.

I mapped the storyboard in Figma to plan each sequence, collaborated with ChatGPT to refine the voiceover script, and selected an AI-generated voice from ElevenLabs that carried a confident and inspirational tone. Footage was sourced from Pexels, while sound design elements from Envato Elements provided both ambient atmosphere and digital effects that tied the video together.

I also developed a static image concept across multiple paid ad sizes, centered on the idea that Ramp helps businesses finally get organized. To inform the creative direction, I reviewed the Facebook Ad Library and pulled inspiration from existing copy examples, adapting and refining them to align with the concept I designed.