TaskBee is an on-demand service platform that connects people with reliable helpers for everyday tasks—from furniture assembly and moving help to home repairs and errands. They needed a brand identity that felt friendly, fast, and trustworthy, similar to the simplicity of TaskRabbit but with its own distinct personality.

I explored a range of visual directions rooted in clarity, approachability, and speed—focusing on how the brand could feel instantly helpful in moments when people need support the most. Through iterative sketching, refinement, and development of visual motifs inspired by motion and hands-on assistance, I created a clean, approachable logo and cohesive identity system.

The final brand communicates ease, reliability, and quick support, positioning TaskBee as the go-to solution for getting things done without the stress.