Overview

A seasonal Meta video ad created for Walli’s Sweet Summertime Collection, built around smooth, color-matched transitions to showcase multiple designs in one cohesive, eye-catching format.

Creative Concept

The video uses a top-to-bottom reveal transition, where each case gradually dissolves to reveal the next design beneath it. Soft falling flower petals shift color to match each new case, creating a fluid, summery visual rhythm. This allowed the ad to spotlight several SKUs while still feeling calm, clean, and satisfying to watch.

Performance

• Spend: $412

• Conversion Value: $2,802

• ROAS: 6.8x

• CTR: 1.7%

• CPA: $8.92

• Thumb-Stop Rate: 12.4%

What Worked

• The reveal transitions kept viewers watching past the hook.

• Color-matched petals strengthened the aesthetic and boosted retention.

• Showing multiple designs increased collection-level browsing, not just single-product interest.

• Soft, dreamy pace aligned perfectly with the “Sweet Summertime” theme and resonated with Walli’s largely female audience.

Key Insights

Mid-video transitions performed the best, with users staying long enough to watch at least 2–3 designs appear. This format is ideal for seasonal drops, bundles, and multi-style campaigns.

Potential Optimizations

• Add quick feature callouts (MagSafe, grip strap, drop protection).

• A/B test a faster-paced Reels version with tighter cuts.

• Test a version with a quick lifestyle shot to show real usability.

• Use similar color-synced animation for future seasonals (autumn leaves, holiday sparkles, etc.).

Projected Impact After Optimization

• Hold Rate: +1–2% improvement

• CTR: Rising into the 2.0–2.2% range

• CPA: Dropping into $7–$8

• ROAS: Increasing to 7–9x with better mid-roll retention