I collaborated with Coinmama to craft high-converting creative across multiple touchpoints, from App Store screenshots to animated explainer videos. Through A/B testing variations in design, iconography, copy, and color schemes, I optimized for installs and in-app engagement. The version below was the top performer. I also developed animated icons, social media assets, paid ads, and a polished landing page, all designed to reflect the brand’s approachable yet secure presence in the crypto space.