Coinmama is a global cryptocurrency platform that makes buying and selling digital assets simple, fast, and secure. They needed marketing design support to elevate their presence across every customer touchpoint.

I began by identifying key user motivations, clarity, trust, and ease of understanding in a typically complex category. From there, I explored visual directions that simplified information, reduced friction, and strengthened brand recognition. Through iterative experimentation across layouts, typography, and motion, I developed a broad range of marketing creative: paid ads, app store graphics, social content, web visuals, video and motion assets, and custom illustrations.

Each deliverable was crafted to align with real user needs while maintaining a cohesive, modern visual system. The final body of work helped Coinmama communicate more clearly, attract new users, and differentiate itself within the crowded and fast-moving crypto landscape.