Snip & Style is a haircare brand focused on keeping hair healthy, smooth, and beautiful. Their hero product, a premium split-end trimmer gives people an easy way to maintain salon-fresh ends at home.

Approaching the project through a design-thinking lens, I started by understanding the core user needs: a tool that feels professional, intuitive, and aesthetically modern enough to live on a vanity. From there, I explored multiple identity directions rooted in clarity, trust, and everyday usability. Through iterative sketching, refinement, and user-focused testing of form, typography, and visual tone, I designed a logo and a sleek, modern brand identity that balances professionalism with approachability.

The final system positions Snip & Style as a trusted haircare partner—simple, elevated, and designed to seamlessly fit into anyone’s daily routine.